58, fit, and still the most real face in your feed.
A Gen X creator living on the beach in Florida and traveling often. My first TV show was at 20. Three decades of on-camera work, scripting, video production and design, now building with AI. Brands that sell to the 40+ crowd get a creator their customers actually trust. AI is always labeled.
Watch me work.
On-camera videos with me in them, and AI-generated spots (always labeled) for when a brand needs volume. Tap any video to play. "My Content" is my own non-UGC work.
The beach, the road, the real me.
Florida beach days, travel and everyday life. This is the lifestyle your 40+ customers want to see.
Same script. Human hero, AI variations.
The way performance teams actually work: one authentic on-camera winner, then AI multiplies it into hook, persona and format variations for paid testing.
The human hero
Shot on camera, scripted to the brief, built to earn trust.
The AI multiplier
Same message, many hooks and looks. Clearly labeled AI-generated.
Why brands over 40 pick me.
I was on set before UGC existed.
Film, television and commercial work through the 80s and 90s, including:
…and many others.
Clear packages. No guessing.
Starting prices. Final quote depends on length, usage rights and turnaround.
From brief to delivered in days.
Not the youngest creator. The most believable one.
I'm James J. McCarthy, but everybody calls me Jay. I'm a fit 58-year-old Gen X creator living on the beach in Florida, and I travel a lot. Most of your customers over 40 have never seen themselves in a UGC ad. I'm the face that looks like them, active, current and not faking it.
I bring a full production skill set: on-camera work, scripting, video production and design, built over 30+ years in video and television. My first TV show was at age 20. Today I'm semi-retired and dedicated to producing UGC for a variety of brands, using AI to automate marketing and business operations, and making video and music.
Worked in numerous films, TV shows and commercials, including Sister Act 2 and Beverly Hills, 90210.
Produced and appeared on Apple SalesTV, an in-house TV-style show.
Covered the automotive industry for MotorTrend and its online publications, including MotorTrend Television, SuperStreet, Import Tuner and Hot Bike.
Sold spine implants alongside a top Las Vegas neurosurgeon and several large spine implant and biologic companies. Also helped start the Center for Aesthetic Medicine, providing marketing and design.
Producing UGC for brands, using AI to automate marketing and operations, and making video and music.
Real before reach
I show real people using real products in real life. I'd rather be believed by 5,000 people than scrolled past by 500,000. My TikTok audience skews 45+, and they can tell when something is faked.
People first
You're not a ticket number and I'm not a content machine. Clear briefs, honest feedback, fast replies, and I'll tell you if a concept won't work before you pay for it.
Partners, not one-offs
The best results come from repeat work: learn what your customers respond to, then build on it. I'd rather be your creator for a year than for one video.
Products I can stand behind
I focus on wellness, fitness, travel, health tech and everyday products for the 40+ buyer. I speak from personal experience and never make medical claims. If an AI video is part of the plan, it's labeled.
Great products deserve a real person behind them.
You bring the product. I'll bring the camera, the credibility and the follow-through.
Let's talk ▸